The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Innovation in Social Media
Annual ID
OS_SM17092M
About the Work
With over 3,000 paint colors, choosing the perfect one can be overwhelming and time consuming. Since 70% of color inspiration happens online, we started where people already subconsciously pulled their favorite colors — PINTEREST. The first of its kind, Pinterest Analyzer, studies users' existing pins and boards using Pinterest's API, and turns them into palettes, revealing Valspar paint colors users didn't know they already love. Once they find their pin-inspired palette, they can download the paint chips or have them mailed to their home for free. Valspar's Pinterest Analyzer is inspiring paint color like never before. And that’s a change for the better.
2017 Awards
Total Points: 5
Merit
Credits
Agency
FCB / Chicago
Art Director
Nick Howard
Creative Director
Myra Mazzei Nussbaum
Joe Rivera
Designer
Teresa Jimmerson
Executive Creative Director
Todd Tilford
Susan Treacy
User Experience Designer
Justin Hernandez
Writer
Nick Stoner
Technical Producer
John Skibicki
Nicholas Moutrey
Jeff Korba
Clint Ruch
Nick Kraska
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