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Category
Innovation in Social Media
Annual ID
OS_SM17034B
About the Work
Tok & Stok is the largest furniture chain in Brazil. Buying furniture is something that still relies on the physical experience. People actually have to go to the store to touch, look and sit on things. However, the purchase decision process often ends up in the digital environment, after they get other people’s opinions. To integrate the physical experience of visiting the stores with the social and digital side of the purchase decision process. Turn the buying furniture experience into a more social, interesting and easy experience.
2017 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
DM9DDB / Sao Paulo
Production Company
Big Studios / São Paulo
Mock Up 10 / São Paulo
Bizsys / São Paulo
Art Director
Daniel Evangelista Lobo
Chief Creative Officer
Aricio Fortes
Creative Director
Adriano Alarcon
Carlos Schleder
João Mostério
Designer
Daniel Matsumoto
Executive Creative Director
Paulo Coelho
Illustrator
Rafael Nakahayashi
Rodrigo Alves
Producer
Fabiano Beraldo
Creative Team
Thiago Martinez Pereira (Martina)
Pedro Baptista
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