The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Events & Experiential
Annual ID
OS_PR17047M
About the Work
In 2016, more Americans were shot and killed by toddlers than terrorists. The Brady Campaign's PSA "Toddlers Kill" shines a spotlight on this issue. The satirical film demands action- like locking up and deporting toddlers. At ToddlersKill.org users could get more info. Then, we held the first ever Toddler Amnesty in Texas. Though there was little mention of gun reform during the election, "Toddlers Kill" forced the conversation. Even Hillary Clinton referenced it at the final presidential debate.
2017 Awards
Total Points: 5
Merit
Credits
Agency
McCann / New York
Art Director
Daniela Vojta
Trinh Pham
Chief Creative Officer
Eric Silver
Sean Bryan
Thomas Murphy
Designer
Kelly Kim
Executive Creative Director
Susan Young
Daniela Vojta
John Mescall
Photographer
Andrew Hetherington
Writer
Susan Young
Sarah Menacho
Agency Producer
Aaron Kovan
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