The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Physical Items
Annual ID
OS_DI19046M
About the Work
We created an album that reimagined classic wedding songs, flipping the pronouns to upend norms and challenge conventional notions of love songs, which have traditionally been written from a heterosexual point of view. Using musicians to create content, we enlisted contributors who have been at the forefront of cultural revolution, like Bob Dylan. With these iconic artists (Dylan, Kesha, Benjamin Gibbard, St. Vincent, Kele Okereke, and Valerie June), who spanned genres, generations and sexual orientations, we recorded new versions of classic love songs. The new soundtrack formed the center of a campaign that lived across digital, social and retail to create multiple touch points for people to experience the project and brand.
2019 Awards
Total Points: 2
Merit
Credits
Agency
McCann / New York
Design Firm
Craig & Karl / New York
PR / Marketing Agency
Sunshine Sachs / New York
Production Company
Wool & Tusk / New York
Trollback / New York
Smuggler / New York
Chief Creative Officer
Eric Silver
Sean Bryan
Tom Murphy
Chief Marketing Officer
Devika Bulchandani
Lili Tomovich
Creative Director
Carlos Wigle
Scott Cooney
Benjamin Vendramin
Jesse Potack
Designer
George Katz
David Mashburn
Executive Creative Director
Chris Mitton
Nir Refuah
Executive Producer
Nathy Aviram
Freelancer
Your Majesty / Amsterdam
Social Media Manager
Gemma Craven
Megan Estrada
Strategist
David Broad
Kate Kate Wik
Account Team
Scot Beck
Tessa Cosenza
Jeremy Miller
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