The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Community Building
Annual ID
OS_PR17055M
About the Work
In a sport where 27% of players are Hispanic, but few Latino fans are passionate about the game, MLB’s “Ponle Acento” (Put An Accent On It) campaign drove Hispanic players to embrace their heritage by adding accents to the names on their jerseys. This inspiring call to action was then adopted by US Hispanics at large, as they too joined this initiative to leave their mark both on and off the field. Soon the idea became a cultural movement that celebrities and fans joined by the millions, changing America’s pastime forever.
2017 Awards
Total Points: 5
Merit
Credits
Agency
LatinWorks / Austin
PR / Marketing Agency
Joe Agency / Los Angeles
Production Company
Union Editorial / Austin
Sound Box / San Antonio
Nunchako Films / Miami
Art Director
Keith Etter
Fernando Suarez
Creative Director
Morris Dávila
Daniel Lobaton
Executive Creative Director
Gabriel Garcia
Agency Producer
Michael McLaughlin
Chuy Hernández
Related Awards
