The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Community Building
Annual ID
OS_PR17012S
About the Work
When India and Pakistan partitioned in 1947, 15 million people were forced to leave their homes and migrate to another country. While the news back then focused on the world’s largest migration, what it missed was the story of the belongings people left behind. OLX, being a website for used goods, saw an opportunity to take advantage of their global platform by enabling people from both countries to list such items that belonged to the pre-partition era on the website. OLX Daastaan was an initiative to reunite people with their belongings that didn’t make it across the border 68 years ago. Thus, giving many a platform to track down and regain their long lost belongings from the partition, while bringing 2 sparring nations a step closer.
2017 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Leo Burnett / Mumbai
Production Company
Red Ice / Mumbai
Chief Creative Officer
Rajdeepak Das
Composer
Hanif Shaikh
Creative Director
Gunjan Poddar
Sudhir Das
Director
Robby Grewal
Editor
Krishna Shukla
Product Manager
Ravpreet Ganesh
Yatin Gupta
Radhika Khanna
Cinematographer
Tapan Basu
Creative Team
Himanish Ashar
Nitin Menon
Arzan Antia
Ashish Sharma
Sriram Iyer
Rushad Patel
Maruthi Sivakumar
Nidhi Handa
Raj Girdhar
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