The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Real-Time Response / Activity / Proactive Communications
Annual ID
OS_PR17075M
About the Work
Introducing OOOHLYMPICS: A Pornhub health initiative designed to help keep people who are visiting Rio for the 2016 games safe from the Zika Virus. This last summer a threat surrounded the biggest sport event in the world: Zika. The authorities recommended abstinence in order to combat it, so Pornhub decided to act and help concern locals and visitors about the risks of the virus and it was one of the most relevant brands during the games without any sponsorship. Abstinence is not easy in the world’s sexiest city. So, in order to help them avoid temptation, they offered free Pornhub Premium memberships to anyone who was in Rio during the games. That way, even though you’ll have to dedicate yourself to only individual sports these Olympics, you’ll still feel like a champion.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Officer & Gentleman / Madrid
Animator
Vladimir Marchukov
Creative Director
Javi Iniguez de Onzono
Alex Katz
Producer
Eduardo Borges
Agency Producer
Juncal Roig
Related Awards
