The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Experiential / Environmental / Indoor Spaces
Annual ID
OS_DE18167M
About the Work
Women make up 47% of the workforce but only account for 14% of engineers–and even the work of these women goes unrecognized. As a leader in STEM (science, technology, engineering and math) GE believes that great female scientists should be treated like stars. Grand Central is known for the constellations painted on its ceiling depicting mythical heroes. We transformed them to show real heroes: women scientists who have made important contributions to the field. For this “Unseen Stars” experience, we created 12 unique constellations of pioneering female scientists as part of a show that took viewers through outer space, past nebulae and star clusters, to discover these new constellations. We then projected this onto Grand Central’s ceiling accompanied by a narrative that took viewers on the journey. In effect, we transformed the space into the world’s largest (and by far its busiest) planetarium.
2018 Awards
Total Points: 2
Merit
Credits
Agency
BBDO / New York
Production Company
Obscura Digital
Art Director
Sarah Kara
Can Buyukberber
Lance Vining
Chief Creative Officer
David Lubars
Greg Hahn
Creative Director
Lance Vining
Gary du Toit
Joshua Pipic
Creative Technologist
Vlad Spears
Bryant Place
Harvey Moon
Chris Dadzitis
Cullen Miller
Diego Novoa
Joe Goldring
Executive Creative Director
Michael Aimette
Marc Melzer
Illustrator
Crystal Feldman
Photographer
Joshua Brott
Sound Designer
Lucy Shells
Writer
Lily Bussel
Gary du Toit
Agency Producer
David Rolfe
George Sholley
Adrienne Katz
Mo Twine
Technical Producer
Andrew Plourde
Jim Ellis
Joe Martin
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