The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft - Direction / Direction - Single
Annual ID
OS_MI17004S
About the Work
Sandy Hook Promise is an organization started by the parents of the victims of the Sandy Hook Elementary School shooting. They believe gun violence is preventable when you know the signs of someone who might become a violent offender. But when you don’t, the signs are easy to miss. So we created a film that did just that - allowed viewers to experience how easy it is to miss the signs. “Evan” was created as a love story to lure the viewer into the foreground story while another violent story unfolded in the background. We needed the shooter to be visible, but not obvious, so we had to carefully balance the foreground and background stories. Through careful direction and framing, we were able to find that balance that left users saying to themselves “How did I miss that?” when we revealed the shooter to them.
2017 Awards
Total Points: 15
Silver Pencil
Credits
Agency
BBDO / New York
Production Company
Smuggler / Los Angeles
Art Director
Martins Zelcs
Chief Creative Officer
David Lubars
Greg Hahn
Creative Director
Peter Alsante
Director
Henry-Alex Rubin
Producer
Andrew Colon
Brian Carmody
Patrick Milling Smith
Drew Santasiero
Leah Allina
Sasha Awn
Corina Dennison
Malia Rose
Writer
Bryan Stokely
Agency Producer
David Rolfe
Julian Katz
Cinematographer
Ken Seng
Digital Artist / Multimedia
Ed Skupeen
Mark Reyes
Music / Sound
Evan Mangiamele
Stefano Campello
Shelby Lynne
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