The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Craft - Direction / Direction - Single
Annual ID
OS_MI17051M
About the Work
How can we play by the rules of equality, fairness, and mutual respect within these lines, yet struggle to reach these ideals outside of them? What changes when we draw lines on strips of asphalt and patches of turf? How come we can bond with those who are different from us here, but find it so difficult elsewhere? They are questions that athletes of all races, religions, genders, and orientations wonder about when they step away from the playing field. They are questions we should all ask ourselves. Beyond asking the tough questions, this piece aims to inspire hope that the ideals we’ve envisioned for our society are achievable. If we can be equals on the field of play, we can be equals everywhere.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Wieden+Kennedy / Portland
Production Company
PRETTYBIRD / Culver City
Creative Director
Chris Groom
Antony Goldstein
Director
Melina Matsoukas
Producer
Suzanne Hargrove
Jonathan Wang
Agency Producer
Matt Hunnicutt
Cinematographer
Malik Sayeed
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