The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Moving Image Craft

Duel

Agency Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles

Client Audi of America

Category

Craft - Direction / Direction - Single

Annual ID

OS_MI17054M

About the Work

Born out of Audi’s engineering philosophy, "Fearlessly Forward" is the brand’s new platform that inspires its audience to keep pushing the boundaries. “Duel”, an epic knock-down fight reflecting the sentiment of the election, and challenged voters to stand up for what they believe in at the polls on November 8th. It garnered top mentioned for NYT and was named the 2nd best ad of 2016 for its contribution to the national cultural conversation.

2017 Awards

Total Points: 5

Merit

Credits

Agency

Venables Bell and Partners / San Francisco

Production Company

Rattling Stick / Los Angeles
Work Editorial / Los Angeles
Woodwork Music / Los Angeles
The Sound Lab at Technicolor / Los Angeles
The Mill / Los Angeles

Art Director

Matt Miller

Chief Creative Officer

Paul Venables

Composer

Philip Kay

Creative Director

Justin Moore
Erich Pfeifer

Executive Creative Director

Will McGinness
Phil Crowe

Photographer

Greig Fraser

Writer

Matt Keats

Digital Artist / Multimedia

David Lawson

Creative Team

Robert Alonzo

Music / Sound

Andy Oskwarek

Product Architect

K.k. Barrett

Technical Producer

John Shirley

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