The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Moving Image Craft

Midnight

Agency TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles

Client Apple

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Category

Craft - Cinematography / Cinematography - Single

Annual ID

OS_MI17083M

About the Work

In this film from Apple’s “Practically Magic” campaign, a young man skates through the quiet, moonlit neighborhoods of his city, capturing the wonder, unexpected beauty and magic of the night with the iPhone 7’s new low-light camera. The spot celebrates the fact that amazing nightime photos are waiting around every corner. And you can be ready to capture all of it at a moment’s notice with the iPhone 7.

2017 Awards

Total Points: 5

Merit

Credits

Agency

TBWA\Media Arts Lab / Los Angeles

Production Company

MJZ / Los Angeles
The Mill / Los Angeles
Exile / Los Angeles

Media Company

OMD Worldwide / Los Angeles

Chief Creative Officer

Duncan Milner

Group Creative Director

JD Jurentkuff
Greg Greenberg

Writer

Jeff O'Keefe

Music / Sound

Peymon Maskan
Morgan Thoryk

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