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Scary Clown Night
Agency LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid
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Category
Experiential / Events & Competitions
Annual ID
OS_CP18001G
About the Work
QSR is a rough category to succeed. Players tend to focus their communication strategies on building fame and driving traffic to their restaurants. In this context, reach some buzz is key to stay on top of mind. The last three years Halloween has proven to be one of the best opportunities for Burger King to stand out and make some noise, especially on social media and press. After the the Black Whopper (in 2015) and dressing up a whole restaurant as a McDonalds' ghost (2016), in 2017 we shouldn't just come up with an epic idea but also engage people and make them visit a Burger King across the globe. With the launch of It, Pennywise reborn as one of the scariest characters in the mainstream. Burger King has never had such a great opportunity to troll the McDonald's mascot Ronald and his not that friendly figure.
2018 Awards
Total Points: 25
Gold Pencil
Credits
Agency
LOLA MullenLowe / Madrid
PR / Marketing Agency
Weber Shandwick / London
ALISON BROD PR / New York
Production Company
F16 Production / Madrid
Only 925 / Madrid
Media Company
Vision Media / Madrid
Art Director
Pedro Sattin
Chief Creative Officer
Chacho Puebla
Creative Director
Fred Bosch
Fabio Brigido
Tomas Ostiglia
Director
Rodrigo Cortés
Rafa García
Editor
Efrain Parrilla
Executive Creative Director
Pancho Cassis
Photographer
Ale Burset
Producer
María Jesus Horcajuelo
Oscar Vigiola
Social Media Manager
Alex Sanchez
Sarah Okrent
Agency Producer
Florencia Caputo
César Baciero
Diego Baltazar
Creative Team
Carlos Solchaga
Laura Gerpe
Beatriz Sanz
Marcelle Santos
Daniel Packness
Diego Speroni
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