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2018 One Show - Cross-Platform

Scary Clown Night

Agency LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid

Client Burger King
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Annual ID

OS_CP18001G

About the Work

QSR is a rough category to succeed. Players tend to focus their communication strategies on building fame and driving traffic to their restaurants. In this context, reach some buzz is key to stay on top of mind. The last three years Halloween has proven to be one of the best opportunities for Burger King to stand out and make some noise, especially on social media and press. After the the Black Whopper (in 2015) and dressing up a whole restaurant as a McDonalds' ghost (2016), in 2017 we shouldn't just come up with an epic idea but also engage people and make them visit a Burger King across the globe. With the launch of It, Pennywise reborn as one of the scariest characters in the mainstream. Burger King has never had such a great opportunity to troll the McDonald's mascot Ronald and his not that friendly figure.