The One Show
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Category
Experiential / Installations
Annual ID
OS_CP18032M
About the Work
The Illinois Council Against Handgun Violence is fighting to reduce gun violence though common-sense gun legislation. Teddy bear manufacturers are required to follow strict safety regulations—unless that teddy bear is a gun. Introducing Teddy Gun, created to shine light on the lack of common-sense gun regulations. Teddy Gun was developed to ignite conversation and put pressure on Congress. At the center of our campaign was a striking traveling installation, appearing in places near senators and representatives in Illinois and Washington D.C. Direct from the experience, people could use our social tool and tweet directly at their congressmen, putting pressure on their exact legislators. And if congressmen missed it, we delivered Teddy Gun directly to their desks. An introductory film, which targeted those who support our case, brought this to life online, in social media and with PR. This was followed by a documentary-film to further mobilize our community of supporters.
2018 Awards
Total Points: 2
Merit
Credits
Agency
FCB / Chicago
PR / Marketing Agency
Current Marketing / Chicago
Production Company
Lord + Thomas / Chicago
Duck Pond / Chicago
Chief Creative Officer
Liz Taylor
Fred Levron
Creative Director
Bruno Mazzotti
Dean Paradise
Gustavo Dorietto
Director
Ben Flaherty
Editor
Steve Immer
Seamus Hehir
Executive Creative Director
Max Geraldo
Digital Artist / Multimedia
Roman Mendez
Greg Olsen
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