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2018 One Show - Cross-Platform

Rhythm of Love Wall

Agency ADK TAIWAN / Taipei + PARTY / New York/Taipei + Bye Bye World / Tokyo

Client 7-ELEVEN Taiwan
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Annual ID

OS_CP18030M

About the Work

How could we create an unique experience for CSR program for 7-ELEVEN which owns the most convenience stores in Taiwan to attract people? Convenience store are the easiest place for loose change to happen. 7-ELEVEN stands in great advantage with owning the most store locations all over Taiwan. We would like to utilize this to do our bit for charity group, figuring out a simple way to turn change into donations. Hence, we created the “Rhythm of Love Wall” donation box. In order to show our appreciation, we worked very hard to develop every pair of hands to produce authentic clapping sound and motion. Idea: Every coin donated with love deserves a loving encouragement. People will receive a different applause each time when they insert coins. This not only gives a direct gratitude for their good deeds, at the same time, people could feel the joy of being encouraged. It makes them want to give more!