The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Experiential / Augmented Reality (AR)
Annual ID
OS_CP18034M
About the Work
KIWI identified the most iconic half-length portraits and completed them creating their missing bottom halves. The idea drew on multiple media to drive consumer engagement through different touchpoints. These included a real gallery event in which people viewed the completed portraits. We also partnered with Docent - an app that brings interactive experiences to Museums around the world - so people could replicate the exhibit scanning a mobile device at the original paintings, or reproductions. We also modeled bus shelters near famous Art Institutions to recreate the Museum experience for passersby. And we created a print campaign to support and broaden the reach of the experience. Portraits Completed turned the most iconic portraits into Kiwi Shoe Care ads and conveyed the message that the world’s number one shoe care brand is fully committed to providing products of the highest quality.
2018 Awards
Total Points: 2
Merit
Credits
Agency
Ogilvy & Mather / Chicago
Chief Creative Officer
Joe Sciarrotta
Creative Director
Hital Pandya
Luissandro Del Gobbo
Luis Gabriel Ramirez Arias
Nicolas Mejia
Mark Bruker
Director
Peter Medlock
Executive Creative Director
Nancy Hannon
Renata Florio
David Hernandez
Related Awards
