The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Learn more about The One Show 2026

About

See the Jury

Jury Presidents

View Categories

Get Tickets

2018 One Show - Cross-Platform

The Truth is Hard to Find

Agency Droga5 / New York + Second Child / New York + Chromista / Los Angeles

Client The New York Times
BACK TO RESULTS

You have exceeded your allotted number of views.

For full access to our extensive awards archive

Members Login Here

Annual ID

OS_CP18005G

About the Work

After one of the most controversial and surprising elections in political history, we found ourselves in a post-truth world where objective facts were less influential in shaping public opinion than appeals to emotion and personal beliefs. With ever-increasing ways to consume the news, instances of hyperbole being taken as fact and misinformation traveling faster than ever, consumers were questioning the validity of their sources. Our intent was to place The Times at the center of the conversation about the importance of a free press and to reaffirm its role in today’s political climate. We wanted to make it clear that The Times is a trusted source for independent, deeply reported journalism and to drive subscriptions. Our integrated campaign reaffirmed to its readers—old and new—that The Times was going to continue to report the hard truth.