The One Show
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Category
Integrated Branding
Annual ID
OS_CP18039M
About the Work
The Illinois Council Against Handgun Violence is fighting to reduce gun violence though common-sense gun legislation. Teddy bear manufacturers are required to follow strict safety regulations—unless that teddy bear is a gun. Introducing Teddy Gun, created to shine a light on the lack of common sense gun regulations. We started with a simple and striking visual of the Teddy Gun that was used across all of our touchpoints. An introductory film, which targeted those who support our case, brought this issue to life online, in social, and with PR. This was followed by a documentary film to further mobilize our community of supporters. Posters and our travelling exhibit, appearing in places near congressmen, continued to provoke and ignite conversation. In every form of communication, we led people to TeddyGun.com. There, a social tool allowed you to tweet directly to your senator and representative, putting pressure on your exact legislators. Â
2018 Awards
Total Points: 2
Merit
Credits
Agency
FCB / Chicago
PR / Marketing Agency
Current Marketing / Chicago
Production Company
Lord + Thomas / Chicago
Duck Pond / Chicago
Chief Creative Officer
Liz Taylor
Fred Levron
Creative Director
Bruno Mazzotti
Dean Paradise
Gustavo Dorietto
Director
Ben Flaherty
Editor
Steve Immer
Seamus Hehir
Executive Creative Director
Max Geraldo
Digital Artist / Multimedia
Roman Mendez
Greg Olsen
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