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Category
Integrated Branding
Annual ID
OS_CP18009B
About the Work
To curb ecological damage caused by booming tourist numbers, a bold, permanent new entry visa process was created for the Western Pacific island-country, Palau. All arriving visitors now receive a stamped environmental pledge in their passports, which they must sign before an immigration officer. This mandatory agreement, dedicated to Palau’s children, is a promise to act in an environmentally responsibly way. Signage, fines, an inflight film on all inbound flights, a passport brochure, a website, a business accreditation program, education for locals, social influencer activity, and collateral ensure tourists and locals are educated and empowered. Launched at the UN, the Palau Pledge is a commitment to protecting Palau and a pioneering innovation for good: Palau is the first country to incorporate environmental practices into its immigration laws.
2018 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Host/Havas / Sydney
PR / Marketing Agency
Red Agency / Sydney
Production Company
Yukfoo / Sydney
The Pool Collective / Sydney
Song Zu / Sydney
Art Director
Gustavo Vampre
Stu Alexander
Composer
Jed Kurzel
Creative Director
Gustavo Vampre
Paul Bootlis
Josh Bryer
Director
Alan Dickson
Evan Viera
Tommy Wooh
Editor
Beau Simmons
Executive Creative Director
Seamus Higgins
Stu Turner
Producer
Cameron Gray
Amy Neave
Social Media Manager
Mark McKissock
Sound Designer
Abigail Sie
User Experience Designer
Adam Shutler
Rhys Hobbs
Writer
Paul Bootlis
Daniel Fryer
Agency Producer
Alex Ball
Thea Clausen
Maggie de Goede
Ros Payne
Andrew Sambell
Megan Evans
Sarah Dillon
Adam Freedman
Jackie Holt
Caroline Jeffery
Katie Lettice
Madeline Mullins
Andrea Philips
Cinematographer
Andy Commis
Chris Lansell
Content Strategist
Shea Warnes
Digital Artist / Multimedia
Marcus Timpson
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