The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Cross-Platform

Share a Coke 1,000 Name Celebration

Agency Fitzco//McCann / Atlanta + Casanova//McCann / New York

Client Coca-Cola
BACK TO RESULTS

Annual ID

OS_CP18040M

About the Work

Some of the greatest songs in history are tributes to people. Jude, Billie Jean, Roxanne. But what about the rest of us? This summer we took Share a Coke to a whole new level, by crafting a totally unique song, for every name on Coke bottles. Over 1,000 of them. We wrote songs for first names, last names, and even rare names never featured on a keychain, much less the hook of a song. It took 30 songwriters, 45 musicians, and over 2625 hours of songwriting. The campaign launched in radio, driving people to the Coke website to find their song and share in social. When people tweeted about not having their name, we surprised them with a custom song written in real time. There was a 177% increase in site traffic, and a 264% increase in transactions from 2016 to 2017. Try your name at 1ksongs.com