The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Integrated Branding
Annual ID
OS_CP18037M
About the Work
When the French railways shorten their travel times, Hollywood must shorten its films. This is the idea that we’ve developed to promote the launch of the new Paris to Bordeaux train line in 2h04 travel time.The campaign was composed of digital videos, outdoor, press and cinema advertising.The common denominator of our campaign was Valérie Ducombe,TGV Customer Relationship Manager. While the digital video showed her trip to Hollywood where she met Kevin Costner (famous for his long movies), the press campaign was made of open letters she had written to other famous Hollywood directors.The outdoor campaign served to promote the digital video as if it was an upcoming blockbuster. Our strategy was to communicate the new travel time through the unique inconvenience of this remarkable achievement, since 63% of the French like to watch movies on the train.We’ve also decided to do it during the Cannes Film Festival to « hack »it
2018 Awards
Total Points: 2
Merit
Credits
Agency
Buzzman / Paris
Production Company
Première Fois Productions / Paris
Schmooze / Paris
Art Director
Julien DOUCET
Lilian Moine/ Copywriter
Chief Marketing Officer
Thomas Granger/ Vice President
Julien Levilain/ Managing Officer
Director
Kim Chapiron
Executive Creative Director
Georges Mohammed-Cherif
Creative Team
Thibault Picot
Related Awards
