The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Integrated Branding
Annual ID
OS_CP18045M
About the Work
Nothing ties bonds together like music. So when a study of the University of Glasgow said that dogs have individual tastes in music – just like people – we felt inspired to initiate a new way of adopting shelter dogs: We teamed up with the music streaming service Spotify to create „Adoptify“, matching shelter dogs with potential owners based on their musical tastes. How? While users were listening to their favourite music on Spotify, video banners suggested them dogs whose taste in music matched their own. Within one week, all featured dogs were adopted. Animal shelters between Berlin and Bogota want to adapt the campaign. And Adoptify created so much buzz that shelter dogs all over the world have better chances to find a new home – and someone that shares their love for music.
2018 Awards
Total Points: 2
Merit
Credits
Agency
SERVICEPLAN GERMANY / Munich
PLAN.NET GERMANY / Munich
SERVICEPLAN GROUP / Munich
Digital Agency
Datamints / Penzberg
Production Company
Neverest / Munich
Art Director
Michael Lux
Chief Creative Officer
Alexander Schill
Creative Director
Luitgard Hagl
Director
Luis De Maia
Editor
Janine Meyer
Petra Scherer
Executive Creative Director
Matthias Harbeck
Hans-Peter Sporer
Writer
Kornelia Szatko
Leon Morelli
Creative Team
Konstanze Kliesch
Felix Koschmidder
Heinrich Plener
Ewald Pusch
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