The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Integrated Branding
Annual ID
OS_CP18043M
About the Work
Smoooth is more than an ad concept for a bank. It’s an idea that portrays what Klarna is, aims to be and the feeling you get using Klarna’s services. It’s a fully integrated concept that influences everything from outdoor ads and commercials to the smallest icon in the app, the store checkout, newsletters and invoices. It guides how the CEO does PR, how customer service replies to your questions, how the HQ offices looks like, communication visuals, tone of voice and names of products… It’s an idea that moves the Klarna brand to the opposite end of how other banks and financial services corporations usually behave and act.
2018 Awards
Total Points: 2
Merit
Credits
Agency
NORD DDB Stockholm / Stockholm
Production Company
House Agancy / STOCKHOLM
Art Director
Tomas Granath
Creative Director
Tove Langseth
Editor
Gabriel Watson
Illustrator
Edward Negussie
Producer
Hanna Ostrowski
Agency Producer
Linda Bryttmar
Stella Breiman
Jeremy Valender
Related Awards
