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Category
Craft / Illustration - Campaign
Annual ID
OS_CP18018B
About the Work
n a world where 1 animal species disappears every 20 minutes, the concept of "Emerging species" was a way to underline the incredible power of creation that Play-Doh offers. Dozens of species, all born of imagination, hand-made in modeling clay, then animated, were showcased online in a funny museum of natural history. Using the tone of voice of "National Geographic" documentaries, a narrator told the story of each one of these emerging species. Poetic, funny, sometimes even sad, each species had a small story to tell both for children and their parents. Next to the main virtual hall, the "visitor’s' gallery" was linked to Facebook and regularly enriched by emerging species discovered and shared by the children. Probably the most "digital" project of the year, the Gallery gathered 3 million French parents and children together around modeling clay, creating a beautiful message of hope for the world we live in.
2018 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
DDB Paris / Paris
Production Company
Merci Michel / Paris
Eddy / Paris
Brunch Studio / Paris
Studio 5 / Paris
Animator
Alice Dumoutier
Art Director
Emmanuel Courteau
Rémi Picard
Director
Emmanuel Courteau
Uri Lotan
Executive Creative Director
Alexander Kalchev
Producer
Mélanie Parisi
Writer
Jean-Francois Bouchet
Creative Team
Marion Dervaux
Natacha Olive de Cherisey
Ugo Froment
Valentin Samuel
Jordan Lorcet
Sylvain Bonnet
Maxime Granger
Lighting Design
Mathieu Maurel
Music / Sound
Cédric Boit
Clément Reynaud
Alexandre Vicart
Marine Cremer
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