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Category
Innovation in Cross-Platform / Experiential
Annual ID
OS_CP18062M
About the Work
90% of the population in Bali practices Hinduism. Praying is a common practice. Devotees pray every morning, noon and evening. Flowers and burning incense are never out of sight. We see them everywhere in Bali. Unfortunately, the hot and humid weather creates potential breeding grounds for mosquitoes in many sites. 9826 of Dengue cases were reported in 2015, killed 27 people. Our idea, we turn daily prayers into a live saving act. A simple step was taken by adding an extra ingredient during the making of incense. Citronella Oil has been proven to be an effective mosquito repellent. We soaked the incense into Citronella Oil and let them dry before using. The special incense was then distributed to the people for good. During prayers, people burn the incense. The smell of the Citronella Oil spread through the places day and night, making homes and common places a Dengue free zone.
2018 Awards
Total Points: 2
Merit
Credits
Agency
Hakuhodo Indonesia / Jakarta
Art Director
Chow Kok Keong
Loo Kok Seng
Fajar Nf
Joshua Prakasa
Chief Creative Officer
Woon Hoh
Designer
Yohoki Ovick
Executive Creative Director
Chow Kok Keong
Producer
Achmad Roni
Irsyad Sidharta
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