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2018 One Show - Cross-Platform

DB Export Beer Bottle Sand

Agency Colenso BBDO / Auckland

Client DB Breweries / Heineken NZ
BACK TO RESULTS

Annual ID

OS_CP18021B

About the Work

The world is running out of sand. Sand is used in everything from construction to pharmaceuticals, and as a result two thirds of the world’s beaches are retreating. So we built a fleet of machines that turn empty bottles of DB Export into a sand substitute. Now, to save their beaches, New Zealanders just have to empty a bottle of DB Export. Each machine turns a bottle of DB Export into sand in just 5 seconds. Made from desert sand, each bottle makes 200 grams of sand substitute with over 143 tonnes of sand produced. DB Export Beer Bottle Sand is then supplied to construction companies, manufacturers and anyone else who needs it, reducing the country’s dependence on beach-derived sand. In a category declining at 6%, DB Export drinkers emptied 53 million bottles - helping DB Export become the only mainstream beer to grow in value and volume.