The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Innovation in Cross-Platform / Integrated Branding
Annual ID
OS_CP18068M
About the Work
From the moment cars were invented, we’ve been using horsepower to measure their performance on the road. But in the desert, horsepower doesn’t really work. With nothing to hold them accountable, our competitors’ claims of having the best off-roaders in the region were taking the spotlight away from Nissan’s off-road line-up. Debate raged among our key target audience over which car maker had the best off-roaders and with no real existing metric to put an end to the argument, we decided to change the rules of measurement, and create one.
2018 Awards
Total Points: 2
Merit
Credits
Agency
TBWA\RAAD / Dubai
Production Company
Stoked Films / Beirut
National Geographic / Abu Dhabi
Art Director
Oswaldo Sa
Gabriel Gama
Chief Creative Officer
Walid Kanaan
Creative Director
Manuel Borde
Designer
Clayton Needham
Felipe Sona
Director
Mazen Fayad
Samer Arzouni
Illustrator
Wataru W
Information Architect
Joseph El Hachem
Product Manager
Mathieu Khaled
Saad Gharzeddinne
Writer
Guilherme Grossi
Alex Pineda
Content Strategist
Ali Marashi
Creative Team
Claudio Campisto
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