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Category
Innovation in Cross-Platform / Integrated Branding
Annual ID
OS_CP18066M
About the Work
The spread of Illegal firearms is a global challenge. 500 million are spread across the world. One person is shot and killed every minute. By transforming otherwise useless steel left over from weapons destruction programs into a valuable commodity for commercial use, Humanium Metal generates new financial resources to help rebuild conflict-torn societies and support victims of armed violence. By integrating political channels with social media and products made from Humanium, The Humanium Metal Initiative has been able to shift attitudes of governments, raise global awareness and generate new funds through commercial partnerships. In short: This project is a perfectly integrated campaign for peace. And it’s working.
2018 Awards
Total Points: 2
Merit
Credits
Agency
Great Works / NoA / Stockholm
Åkestam Holst / NoA / Stockholm
Art Director
Harald Hammar
Chief Technology Officer
Daniel Skantze
Creative Director
Magnus Jakobsson
Kalle Söderqvist
Creative Technologist
Alexander Svensson
Peter Norbeck
Cristoffer Overgaard
Executive Creative Director
Johan Pihl
Photographer
Erik Hagman
Producer
Alex Picha
Product Manager
Jacob Odqvist
Anders Ullstrand
Programmer
Kalle Peterz
Social Media Manager
Ida Persson
Digge Zetterberg Odh
Agency Producer
Julia Staberger
Content Strategist
Kaj Bouic
Creative Team
Johan Ohrn
Karl Sundin
Marten Magnusson
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