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Category
Branding / Identity System
Annual ID
OS_DE18080M
About the Work
Haglöfs is a brand for those who are challenging the elements. For those who resist the weather, defy cold, snow and rain in order to get things done regardless if it's about climbing a mountain or going to buy milk in unusually harsh weather. Our challenge was to upgrade Haglöf's identity to match the confident, reliable expression throughout the chain. Function, quality, design and attitude needed to encompass everything we achieved. With strong colours as a hint to signal colours together with tones inspired by Nordic nature, we caught the core of the brand's out-door heritage while elevating it to new heights. The image concept is honest, raw and straight-to-the-point – the sun doesn’t always shine. And that’s when we are needed. Our goal was to create an identity and a brand that always protects you, always making you go one step further. After all, you’re up against the elements.
2018 Awards
Total Points: 2
Merit
Credits
Design Firm
Bold / Stockholm
Creative Director
Nick Greening
Designer
Richard Feldéus
Hanna Skogsberg
Director
Jonas Hedegard
Executive Creative Director
Oskar Lubeck
Producer
Emma Andersson Glaas
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