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Category
Branding / Brand Installations
Annual ID
OS_DE18100M
About the Work
Teddy bear manufacturers are required to follow strict safety regulations—unless that teddy bear is a gun. Introducing Teddy Gun. Created to shine a light on the lack of common sense gun regulations. At the center of the campaign was the design of the Teddy Gun – a symbol and an actual product. The branding needed to be memorable yet simple enough to replicate across various channels. We launched with a brand installation appearing in places near congressmen in Illinois and Washington, D.C. An introductory film brought this idea to life online, targeting those who support our cause. And a social documentary furthered the conversation. At every touchpoint, we led people to TeddyGun.com. There, a social tool allowed users to tweet directly at their senators and representatives, putting pressure on their exact legislators.
2018 Awards
Total Points: 2
Merit
Credits
Agency
FCB / Chicago
PR / Marketing Agency
Current Marketing / Chicago
Production Company
Lord + Thomas / Chicago
Duck Pond / Marina Del Rey
Chief Creative Officer
Liz Taylor
Fred Levron
Creative Director
Dean Paradise
Bruno Mazzotti
Gustavo Dorietto
Director
Ben Flaherty
Editor
Seamus Hehir
Steve Immer
Executive Creative Director
Max Geraldo
Digital Artist / Multimedia
Roman Mendez
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