The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Design

SmArt Basel

Agency TBWA\Chiat\Day / New York

Client BNY Mellon Wealth Management


Typography / Dynamic / In Motion

Annual ID


2018 Awards

Total Points: 2




TBWA\Chiat\Day / New York

Design Firm

TBWA\Chiat\Day / New York

Art Director

Alex Holm

Chief Creative Officer

Chris Beresford-Hill

Creative Director

Chris Rowson
Sergio Flores

Creative Team

Alex Trochut


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