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Signed by bees
Agency Demner, Merlicek & Bergmann / Vienna + VIE film / Vienna + Hermann Seiser Manufaktur / Vienna
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Category
Promotional / Collateral Items - Single or Series
Annual ID
OS_DE18029S
About the Work
Every beehive creates its own special honey. The taste, color and purity of the honey is always a reflection of the environment where it is made. However, industrialized honey is often adulterated by mixing different kinds of honey together. Darbo wanted to showcase the quality of its Beekeeper Honey, which uses only the best, locally-sourced honey from Austria. Special porcelain jars were created, with an exposed label and space for the bees to work their magic. The jars were then placed directly into the beehives by the beekeepers. From here on out, the bees took over. Each individual beehive made its own bio-label on the honey jar. Over a period of several days, a few dozen specialty products were created. To create the first ever bio-labels signed and designed by bees. Each bee-branded label should reflect the uniqueness of the beehive that created the honey itself.
2018 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Demner, Merlicek & Bergmann / Vienna
Production Company
VIE film / Vienna
Hermann Seiser Manufaktur / Vienna
Art Director
Stefanie Golla
Christo Penev
Creative Director
Alistair Thompson
Designer
Bees
Director
Marcello Demner
Executive Creative Director
Dushan Drakalski
Producer
Hermann Seiser
Simone Kicker
Cinematographer
Doron Nadav
Konrad Milan
Creative Team
Fabian Eder
Lukas Wiskocil
Lena Sallmaier
Daniela Sobitschka
Marco Antonio do Nascimento
Helmut Schliefsteiner
Martha Stockbauer
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