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Category
Promotional / Collateral Items - Single or Series
Annual ID
OS_DE18142M
About the Work
In recent years, Manzana Postobón has taken hold of the main restaurant chains in Colombia. This expansion made us aware of a problem, according to Euromonitor 3.4 million tons of food are wasted in Colombian restaurants every year. This problem is even more worrisome when you add the fact that more than 40,000 homeless people have nothing to eat and they look for their food in the trash. This situation led us to look for a solution. We designed a placemat that can be easily turned into a box.
2018 Awards
Total Points: 2
Merit
Credits
Agency
Sancho BBDO / Bogota
Art Director
Sebastián Bautista
Iván Saavedra
Chief Creative Officer
Hugo Corredor
Giovanni Martínez
Group Creative Director
Paulo Gónzalez
Andrés Luque
Daniel Delgado
Executive Creative Director
Mario Lagos
Juan David Jaramillo
Agency Producer
Flare Bbdo
Creative Team
Ana Arango
Natalia Perez
Camila Brando
Music / Sound
Sonido Comercial
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