The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Packaging / Mass-market
Annual ID
OS_DE18148M
About the Work
Assignment: Black hair is beautifully unique, yet underserved by mainstream brands, both in design and functionality. We partnered with Walker & Company to revolutionize a category. Approach: After landing on the name FORM, we created a logo that represented six products coming together to make the perfect haircare regimen. We centered the visual identity around products that echo the movement of hair to reflect that FORM is a brand that adapts to your unique lifestyle and hair type. Result: FORM launched in largest Sephora in the country and has been featured in leading publications including Essence and Harpers Bazar.
2018 Awards
Total Points: 2
Merit
Credits
Agency
Jones Knowles Ritchie / New York
Editor
Justin Sottile
Executive Creative Director
Tosh Hall
Photographer
Elton Anderson
Creative Team
Sara Hyman
Tiffany Calo
Grace Dawson
Jenna Portela
Justin Goode
Simon Verrill
Miguel Altagracia
David Farrell
Rachel Ptak
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