The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Design

SMOOOTH

Agency NORD DDB / Stockholm + DDB House Agency / Stockholm

Client Klarna
BACK TO RESULTS

Annual ID

OS_DE18193M

About the Work

Smoooth is more than an ad concept for a bank. It’s an idea that portrays what Klarna is, aims to be and the feeling you get using Klarna’s services. It’s a fully integrated concept that influences everything from outdoor ads and commercials to the smallest icon in the app, the store checkout, newsletters and invoices. It guides how the CEO does PR, how customer service replies to your questions, how the HQ offices looks like, communication visuals, tone of voice and names of products… It’s an idea that moves the Klarna brand to the opposite end of how other banks and financial services corporations usually behave and act.