The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Craft / Printing & Paper Craft - Single or Series
Annual ID
OS_DE18069G
About the Work
Digital format is an indispensable tool in today’s creative industry, and creators have continuously created works faster and more accurately by utilizing various types of software. However, digital expression, which lacks physical mass, seems to have lost expressive depth in place of accuracy and efficiency. In an exciting digital era today, the appeal of physical expression should be reexamined. For this reason, we developed a new expressive method called “Plotter Drawing” where digital information is converted into physical mechanical movement and drawings are drawn with writing utensils such as pencils, ballpoint pens and brush pens. Unintended scrapes and nonuniformity resulting from physical factors such as friction and weight are characteristic expressions and Plotter Drawing intentionally create such “captivating trouble.” We were successful in disseminating ideas about possibility of new expression where the digital and the physical coalesce by designing typography utilizing this method and exhibition for the typography.
2018 Awards
Total Points: 25
Gold Pencil
Credits
Design Firm
SHA inc. / TOKYO
Orange Jellies / TOKYO
Drawing And Manual / Tokyo
Art Director
Kazushige Takebayashi
Programmer
Junichiro Horikawa
Writer
Sayaka Yoshihara
Creative Team
Kazuo Tsujimoto
Related Awards
