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2018 One Show - Design

Chatty Schoolbus

Agency INNOCEAN / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul

Client Hyundai Motor Group
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Annual ID

OS_DE18220M

About the Work

To devlier brand's vision and value 'Together for a better future', we teamped up with client and came up with a creative solution to help hearing-impaired children fee the real joy of a bus ride to school. Unfortunately, the impairment stops kids from starting a conversation with thier friends in the bus, so two hours of trip to school becomes the dullest part of the day. We came up with a solution and equipped 'sketchbook window technology' to the bus which works as a normal window but once it recognizes passengers seated, turns into a creative gadget which enables kids to communicate with other friends in the bus. Kids can draw and write their creative works and send to other windows or even to outside to their parents through an app.