The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Websites / Utility
Annual ID
OS_IN18006S
About the Work
For LGBTQ+ travellers, what's legal in one place can be punishable by prison, or worse, in the next. That's why we created DestinationPride.org – a data-driven search platform that reimagines the Pride flag as a bar graph, then uses it to visualize the world's LGBTQ+ laws, rights and social sentiment. Users can search any town, city, province, state or country on earth. Our algorithm then calculates six key measures of acceptance, such as marriage equality, sexual activity laws and real-time social media sentiment. Then it generates a Pride flag visualization based on the data. Each visualization and its numerical score provides a quick snapshot, and point of comparison for how far a destination is on its journey to LGBTQ+ acceptance. Website: https://destinationpride.org/ Case study page: http://awardsubmission.ca/destinationpride/
2018 Awards
Total Points: 15
Silver Pencil
Credits
Agency
FCB/SIX / Toronto
PR / Marketing Agency
Glossy / Toronto
Art Director
Dave Laing
Devon Williamson
Chief Technology Officer
Jacob Ciesielski
Creative Technologist
Madara Ranawake
Designer
Stuart Thursby
Editor
David Rodriguez
Executive Creative Director
Ian Mackenzie
Product Manager
Ashley Whitaker
Khizra Arshad
Programmer
Dov Atlin
Heung Lee
Jonathan Sanford
User Experience Designer
Patrick Stolk-Ramaker
Kristy Pleckaitis
Writer
Krystle Mullin
James Ly
Content Strategist
Anna Percy-Dove
John Fung
Zac Matheson
Mike Conte
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