The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Physical Product
Annual ID
OS_IP18003S
About the Work
Falling asleep at the wheel is a major danger for motorists, and a leading cause of accidents for truck drivers. So Ford Trucks has developed this innovative technology to help truckers drive more safely. At first glance the Safecap looks like a common cap, but comes equipped with sensors that can interpret the driver's head movements and alert him to the fact that he is drowsy or falling asleep while driving. The alert is made by three types of signals: vibratory, visual and sound, directing the driver to make a rest stop before hitting the road again.
2018 Awards
Total Points: 15
Silver Pencil
Credits
Agency
GTB Brasil / São Paulo
Production Company
PBA / São Paulo
Bolha / São Paulo
Antfood / Sao Paulo
Art Director
Fernando Lyra
Creative Director
Rodrigo Strozenberg
Creative Technologist
Icaro de Abreu
Executive Creative Director
Vico Benevides
Writer
Thiago Lins
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