The One Show
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Category
Physical Product
Annual ID
OS_IP18018M
About the Work
In 2015, we partnered with Gravity Light to develop their prototype product and create the first commercial launch. November 2016, we launched a light powered entirely by gravity in Kenya, with an experiential roadshow across 50 rural, off grid communities. We did this using a touring experience combining local musical performances, a story relay and opening a night study space, powered by gravity lights. Globally, over 1 billion people use kerosene for lighting, which is dangerous and causes serious illness. Gravity Light is clean, off grid alternative, is one a bright energy idea that we chose to support. As part of the campaign they received our technical and financial support, to create their first commercial launch. To launch in Kenya, we needed to educate locals on how the product worked and what it could do for their lives. Our research demonstrated that this needed a physical experience to help
2018 Awards
Total Points: 2
Merit
Credits
Agency
J. Walter Thompson / London
Chief Creative Officer
Lucas Peon
Director
Jonathan Terry
Creative Team
Tom O'Donnell
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