The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Integrated Digital & Physical Product
Annual ID
OS_IP18031M
About the Work
The concept of filial piety; respect of one's elders is a tradition that has been passed from generations to generations of Chinese people. In the words of Confucious himself, "In serving his parents, a filial son reveres them in daily life; he makes them happy while he nourishes them; he takes anxious care of them in sickness." On the other hand, China has the highest number of Alzheimer's sufferers - 9 million. Baidu created glasses for Alzheimer's sufferers to help them recognize their family members, pets and those who matter most in their lives. The glasses use artificial intelligence technology, face and speaker recognition to identify and facial and speech biometrics. The glasses help improve the lives of Alzheimer's sufferers and restore their dignity. The precision rate of face recognition is 99.7%.
2018 Awards
Total Points: 2
Merit
Credits
Agency
F5 / Shanghai
Art Director
Kelvin Co
Chief Creative Officer
Adams Fan
Designer
Potato Zhang
Writer
Danny Low
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