The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Intellectual Property

Destiny 2 Ghost Skill

Agency AKQA / San Francisco

Client Activision
BACK TO RESULTS

Annual ID

OS_IP18029M

About the Work

Destiny 2 is a massive and intimidating open world video game. To make the game more accessible to new players, we brought Destiny’s in-game guide, Ghost, to life inside your home with Amazon Alexa and a physical product. The most immersive gaming companion ever made, the skill uses live player data to give custom recommendations based on previous gameplay, enables you to change armor and weapons in real time with simple voice commands, and easily messages friends without taking your focus away from the game. All this while answering questions about the D2 universe, as voiced by the in-game actor, seamlessly bridging the Destiny 2 universe with the real world – and finally connecting video games with the smart home marketplace.