The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Craft / Art Direction - Single or Campaign
Annual ID
OS_DI18094M
About the Work
Women have always played a critical role in STEM (science, technology, engineering and math) fields, but their work is often overlooked. As a STEM leader, GE believes that great female scientists should be treated like stars. Grand Central is known for the constellations painted on its ceiling depicting mythical heroes. We transformed them to show real heroes: women scientists who have made important contributions to the field. For this “Unseen Stars” experience, we created constellations of pioneering female scientists. These were turned into a show that took viewers through outer space to discover these new constellations. We projected the show onto Grand Central’s ceiling using 32 projectors which created the 960,000 lumens necessary to make the images visible on the station’s famous bright green ceiling–even in broad daylight. In effect, we transformed the space into the world’s largest (and by far its busiest) planetarium.
2018 Awards
Total Points: 2
Merit
Credits
Agency
BBDO / New York
Production Company
Obscura Digital
Art Director
Sarah Kara
Can Buyukberber
Lance Vining
Chief Creative Officer
David Lubars
Greg Hahn
Creative Director
Lance Vining
Gary du Toit
Joshua Pipic
Creative Technologist
Vlad Spears
Bryant Place
Harvey Moon
Chris Dadzitis
Cullen Miller
Diego Novoa
Joe Goldring
Executive Creative Director
Michael Aimette
Marc Melzer
Illustrator
Crystal Feldman
Photographer
Joshua Brott
Sound Designer
Lucy Shells
Writer
Lily Bussel
Gary du Toit
Agency Producer
David Rolfe
George Sholley
Adrienne Katz
Mo Twine
Technical Producer
Andrew Plourde
Jim Ellis
Joe Martin
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