The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Film

Undertaker

Agency BBDO / New York + biscuit filmworks / Los Angeles

Client Mars Chocolate North America / Twix
BACK TO RESULTS

Annual ID

OS_FI18053M

About the Work

The current campaign for TWIX positions Left TWIX and Right TWIX as rival products with rival factories who have been forced to share the same pack - even though their two products are “completely different.” (While in real life, they are identically the same.) 2016 marked the first time in which the two “rival” sides were given their own packaging. So now customers can buy packs containing two Left TWIX or two Right TWIX, instead of one of each in the pack. In a funeral home, an undertaker and a mortician, a janitor and a custodian and a ghost and a spirit all laugh at the absurd notion that Left and Right TWIX are the same, by offering themselves up as examples of two similar things that couldn't be more different, but the viewer knows they are in fact, the same thing and it's just a matter of semantics.