The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Film

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Agency MJZ / LA + DDB / Chicago + Moving Picture Company / International

Client State Farm
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Annual ID

OS_FI18095M

About the Work

Not content with being the only good neighbor on the block, State Farm wants its customers and potential customers to volunteer in their communities. The largest auto insurer in the U.S., debuted their "Neighborhood of Good" platform, which connects consumers to charitable opportunities around them. To market the effort, State Farm premiered a two-minute film "The Following", as a big effort to take it beyond the organization. The campaign reinforces not only are our agents part of the fabric of the community, but here's a way to make that fabric richer. A man is increasingly followed by a stray dog as he travels to and from work, going about life. The dog is joined by a homeless man, a kid who dropped out of school, a child with cancer and polar bears— examples of causes that could be helped by volunteerism. "You can lift the weight of caring by doing"