The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Health, Wellness & Pharma

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Agency DDB / Chicago + MJZ / Los Angeles + MPC / New York

Client State Farm
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Annual ID

OS_HW18049M

About the Work

According to the U.S. Dept. of Labor, 70% of Americans expressed a desire to volunteer, but only 25% volunteered in the past year (2015). State Farm wanted to close this gap between caring and doing. So they launched NeighborhoodofGood.com: a simple search engine connecting people with volunteer opportunities in their communities. The strategy to promote the site was to appeal to the empathy of Americans and turn it into action. Inspire them with an online film, and empower them to volunteer via the website. The film was posted on State Farm’s Facebook, Youtube pages and at NeighborhoodofGood.com. After being live for three days, shorter versions of the film ran in broadcast and cinema.