The One Show
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Category
Broadcast / Any Length - Single
Annual ID
OS_RA18036M
About the Work
Student Flights (now known as Flight Centre Youth & Adventure) is a multi-national travel group with a focus on the lucrative 18-35 year-old market. They sell inexpensive travel packages to exciting destinations where young people go to have fun. Our brief was to create a radio campaign that would encourage young people to travel now, instead of later, when it's not fun anymore. This radio commercial describes what the future would be like if we ran out of fuel and, as a result, electricity. It's a world where no one has any fun and nothing works anymore, especially not the Internet. People get really stupid, really quickly. Humans can't even do simple things like counting or procreating anymore. Naturally, humanity's utter stupidity ultimately leads to our downfall, as the last remaining humans jump off a cliff, oblivious to the terminal consequences of gravity, something we no longer understand.
2018 Awards
Total Points: 2
Merit
Credits
Agency
TBWA Hunt Lascaris / Johannesburg
Production Company
Produce Sound / Johannesburg
Art Director
Shane Forbes
Chief Creative Officer
Peter Khoury
Creative Director
Shane Forbes
George Low
Executive Creative Director
Jenny Glover
Sound Designer
Louis Enslin
Writer
George Low
Jenny Glover
Agency Producer
Kim Hunt
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