The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Radio

World Gone Mad

Agency TBWA Hunt Lascaris / Johannesburg

Client Flight Centre
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Annual ID

OS_RA18021B

About the Work

Student Flights (now known as Flight Centre Youth & Adventure) is a multi-national travel group with a focus on the lucrative 18-35 year-old market. They sell inexpensive travel packages to exciting destinations where young people go to have fun. Our brief was to create a radio campaign that would encourage young people to travel now, instead of later, when it's not fun anymore. This radio campaign describes what the future would be like if all our worst fears came through. It's a world where Artificial Intelligence algorithms have confined us to our homes, Climate Change has completely upset the natural balance and the exhaustion of our energy reserves (and therefore our Internet) has rendered us completely stupid.