The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
User Activation
Annual ID
OS_RE18015M
About the Work
In France, and particularly in Paris and its suburbs, pedestrians are disobedient towards road safety rules. In the past year, ± 4500 persons were injured or killed due to imprudent behavior. The Parisian Road Safety Authority wanted to raise awareness about the danger of being a careless pedestrian, in order to make this terribly large figure decrease. Strategy : To change behaviors, nothing has more impact than the experience of danger. We thought: Why does always an accident has to happen first to make people realize the danger? How can we create a huge mass media impact – without a single actual crash impact? Rather than repeating the rules again, we decided to make people experience the unique moment when one faces an imminent danger and created the conditions of this special moment.
2018 Awards
Total Points: 2
Merit
Credits
Agency
SERVICEPLAN GROUP / Munich
SERVICEPLAN FRANCE / Courbevoie
Production Company
TRINITY FILMS / Courbevoie
COMPTOIR DU SON / Paris
Art Director
François Lesaint
Chief Creative Officer
Alexander Schill
Hervé Poupon
Composer
Benjamin Coche
Creative Director
Daniel Perez
Lorenz Langgartner
Franz Roeppischer
Designer
Dennis Fritz
Editor
Angélique Moireau
Executive Creative Director
Inès Brianceau
Producer
Renaud Chabert
Music / Sound
Alexandre Poirier
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