The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Branded Social Post / Real-Time Response
Annual ID
OS_SM18036M
About the Work
The news are out there and we’re not the only ones to be excited. The latest iPhone models support wireless charging. Finally, the time is here when iPhone owners can make use of the multi-functional RIGGAD – your phone’s favorite lamp. Here’s IKEA’s lovely tribute to Silicon Valley’s favourite tech-company. And with iPhone 8 releasing today. Timing’s just right. Idea: "This charges everything". This reactive campaign for IKEA was launched the same day as the iPhone 8 launch using classic apple quotes with a twist to sell their wireless charging furnitures. Picked up by global media such as Fast Company, Daily Mirror, Gizmodo, Elle, Designboom, Mashable, Hypebeast, Cnet, HighSnobiety and many many more. Results: Media impressions - 127 millions Top tweet impressions - 10 millions Mentions - Globally Media budget - 0
2018 Awards
Total Points: 2
Merit
Credits
Agency
ACNE / Stockholm
Ikea Creative Hub / Stockholm
Production Company
IKEA / Stockholm
Art Director
Simon Saarinen
Creative Director
Morten Kjær
Designer
Johan Lundgren
Executive Creative Director
Johan Bello
Photographer
Anders Kylberg
Product Manager
Mia Malmström
Social Media Manager
Rocio Garrido Rus
Agency Producer
David Olsson
Louice Alvarsson
Creative Team
Tiago Pinho
Isaac Bonnier
Joel Lindblad
Christian Karlsson
Anton Bolin
Tommy Carlsson
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